your roadmap to results
A bespoke, done-for-you Instagram strategy providing you with a full plan of attack for using Instagram with purpose for your business.
An Instagram Strategy is a comprehensive plan, created specifically for your business, outlining how you will use Instagram to achieve your desired goals – whether that’s to grow your account, build an engaged community or drive more enquiries and sales – often covering all three!
It covers all aspects of your Instagram presence, from your profile set up to your specific messaging and content, ensuring you approach Instagram with purpose and confidence to help you get the results you want.
here’s what your bespoke instagram strategy includes
The strategy takes approximately 3 weeks to complete and I work closely with you throughout the process. Your strategy is provided as a PDF document.
Here’s a summary of what’s covered:
⚡️ A full account audit
It all starts with full review of your current profile and content so we can see what’s working well and what needs improvement. You’ll receive the results via a PDF which includes actionable advice and tips you can action in the short term.
⚡️ Understanding your goals
Get clear on what you’re trying to achieve on Instagram. We’ll look at your business objectives and ensure all aspects of your Instagram strategy and presence are aligned.
⚡️ Detailed audience profiles
I create detailed profiles of your ideal customers so you can tailor your content and messaging to ensure it attracts the right people, resonates deeply and encourages action.
⚡️ Competitor analysis
We’ll look at what’s working well in your industry and gather valuable insights and inspiration to inform your Instagram strategy.
⚡️ A full content strategy and plan
Understand what to post and why. We’ll outline your key messaging, craft your content pillars and identify the key content types needed to help you achieve your goals. We’ll brainstorm ideas and ensure you’re clear how to utilise each Instagram format We’ll plan out the next 6-8 weeks of content for you to deliver yourself.
⚡️ Hashtag and keyword strategy
Ensuring your content is optimised for maximum visibility and search.
⚡️ Branding & visual content
Ensuring your content is consistent, on-brand,
engaging and easy to consume.
⚡️ Reporting
Which metrics to track to measure success.
Your investment: £895
Option to pay in two installments
“Charlotte ran an audit for our Instagram account ahead of building a strategy to improve our consistency and results. She is really friendly and her process has been smooth and efficient and her communication has been great throughout. “
— Maria Blackstone, Ellis Wines