If you want your reels to perform well on Instagram you need to stop the scroll and quickly.
The first few words you use, also known as your ‘hook’, need to grab attention and make your audience want to keep watching.
Here are 33 hooks for your Instagram reels that will help you stop the scroll:
- I don’t know who needs to hear this today but…
- In case you needed to hear this today…
- 5 proven ways to…
- 5 tips to help you [insert positive outcome] in less time
- 3 things I wish I knew before…
- I wish I knew this before I…
- Attention [insert your target audience]!
- Calling all [insert your target audience]!
- Friendly reminder –
- I’m letting you into a secret…
- Wait for it…
- Don’t miss the end!
- This tip will change everything!
- Here’s the real reason why you’re not [insert desired outcome]
- How to [insert desired outcome] without having to [insert unwanted action]
- When you realise you don’t have to [insert unwanted action] in order to [insert desired outcome]
- STOP [insert common mistake] and do this instead!
- This is your sign to…
- If you want to [insert desired outcome] you need to stop [insert common mistake]
- Time to stop [insert common mistake] and start [insert desired action]
- Unpopular opinion incoming…
- You may not be aware of this but…
- Let’s talk about…
- Something exciting happened today!
- Want to know something crazy?!
- If you [insert a need or problem they are facing] you need to hear this!
- Trying to [insert outcome]? This one’s for you!
- I’ll be completely honest with you…
- The main problem with…
- This tip/hack/advice was an absolutely game changer!
- You’re a [insert target audience] who needs [insert their need] and you find my account
- You’re a [insert target audience] who’s trying to find [insert solution] without having to [insert thing they don’t want/need to do] and you find my account
- Are you ready to start [insert positive outcome]?
An extra tip for you – your hook can go on the reel itself by overlaying text onto the actual video, but you can also add one at the start of your written caption too. And I would recommend you add one in both of these places for maximum impact (use a different one for each though!).
I hope you found these 33 Instagram reels hooks useful and they also give you some inspiration for creating some more reels for your business.
You could use some of these hooks across other Instagram formats too, such as feed posts and carousels.
Enjoy!
Charlotte
